Our mission is to provide an intimate look at professional athletes lives as they endure hardships, overcome failures and celebrate their success in their perspective professions. We get up close to take an in-depth look at otherwise classified information. SET's unparalleled access to life events such as engagements, weddings,births, and break-ups set us apart from other sports magazines. Our readers identify SET as a leader in sports entertainment news and covet our take on the most current and controversial topics. SET reveals the true identities of the world's most intriguing athletes offering more than just stats. We put a face to the names found in many sports reviews.

SET is the absolute guide catering exclusively to the die-hard fan who is dissatisfied by other sports publications that fail to deliver.

SET offers a captive audience, one that stays abreast of trends and value quality products. SET is an optimal place for high end products.